Within my professional development plan, I have looked at my current skills and career aspirations and evaluated myself using the AMEC framework. I have thought about how I want to achieve my PR goal of becoming a PR executive for an in-house consumer business. My skills listed below will help me achieve this as well as my summer placement at REN Skincare.

My skills;

  • Sound Knowledge of multiple software: Mac OS X, Windows 2016, Photoshop, Canva, InDesign and Microsoft Office Programmes (Word, Excel, PowerPoint and Publisher)
  • Excellent communication and customer service skills
  • Positive and a ‘can do’ attitude
  • Always showing my initiative
  • Excellent written skills through blog writing
  • Creative thinker
  • Highly organised; able to prioritise work and meet deadlines
  • Exceptional teamwork skills; supporting group members and being able to work well in a group, whilst recognising problems and supporting them when necessary
  • Understanding social media and the ability to use insights and boosting

Within my professional development plan, I have used the AMEC Evaluative Framework. This has helped me understand where I am currently, and where I want to be in the future in relation to my career aim of becoming a PR consumer executive.

AMEC Employability

I have attended extracurricular events at University including ‘Meet the Professionals’ which I wrote a blog post on…

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As well as attending online webinars on the PRCA website including Steve Dunne on ‘Social Media Metrics’ and  Natalie Hughes on ‘Facebook for PR and Communications’.

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